Location extensions are a Google AdWords feature that allows for the adding of location data concerning a business into an ad.
PPC marketing is gaining ground as one of the most important ways to promote new businesses, however, it’s easy to make mistakes along the way and end up spending way more than you had to.
Every proficient digital marketing manager knows that a robust SEO strategy is one way to outdo competitors in online marketing.
Social media marketing is a force to reckon in the digital world. Most companies now realise that social media is a great tool for marketing with platforms such as Facebook registering more than 1.87 billion active users every month.
Successful search marketing has a lot to do with Google’s search algorithm. As a search marketer, developer or SEO expert, you must be conversant with the latest Google algorithm trends to pull off a successful marketing campaign.