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Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer's mind and attract and keep customers

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer's mind and attract and keep customers

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets.

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets.

The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns

The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns

Advice for small business owners and entrepreneurs on branding, building a brand, defining a brand, positioning your company's brand, brand management,

Advice for small business owners and entrepreneurs on branding, building a brand, defining a brand, positioning your company's brand, brand management,

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