That philosophy is writ large on the walls of the London store. Young London designers including Maarten Van Der Horst and Marques Almeida are stocked alongside Kenzo and Opening Ceremony, while bright neon flags, sweetie jars full of key rings and walls of magazines make it a fun place to be. With a permanent store opening down the road in October, be warned. If expansion over the last 10 years is anything to go by, the Opening Ceremony world can prove irresistible.