Élan - PFDC L'Oréal Paris Bridal Week 2013 - Entertainment News by EbuzzToday - Entertainment News by EbuzzToday

Élan - PFDC L'Oréal Paris Bridal Week 2013 - Entertainment News by EbuzzToday - Entertainment News by EbuzzToday

THE LUXURY OF COMFORT Our own apparel label Sustain, is committed to using fabrics and processes that are ecologically sensitive and which energise craft communities.  "The importance of sustaining crafts cannot be overemphasized. At the economic, social and cultural level we would be impoverished if we were to devalue our crafts, which are the wellspring of our creativity and that provide livelihood to millions of men and women." - Anita Lal #SustainableLuxury

THE LUXURY OF COMFORT Our own apparel label Sustain, is committed to using fabrics and processes that are ecologically sensitive and which energise craft communities. "The importance of sustaining crafts cannot be overemphasized. At the economic, social and cultural level we would be impoverished if we were to devalue our crafts, which are the wellspring of our creativity and that provide livelihood to millions of men and women." - Anita Lal #SustainableLuxury

AJRAK The word #Ajrakh means #blue in Arabic and Persian. Like every Islamic art form the basis of this craft lies in ‘Mizan’(balance , order). This principle form the basis for the patterns used in this collection. The Colour Palette of this collection is rich in hues of Madder and Indigo. The Khatri community in bhuj has been engaged in the craft of printing Ajrakh for centuries and this technique has been passed down and perfected through generations. #SustainableLuxury #Craft #Apparel

AJRAK The word #Ajrakh means #blue in Arabic and Persian. Like every Islamic art form the basis of this craft lies in ‘Mizan’(balance , order). This principle form the basis for the patterns used in this collection. The Colour Palette of this collection is rich in hues of Madder and Indigo. The Khatri community in bhuj has been engaged in the craft of printing Ajrakh for centuries and this technique has been passed down and perfected through generations. #SustainableLuxury #Craft #Apparel


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