While browsing the shops, scanning an item’s barcode using Eco Controller will provide you with data about the item’s “cultivation methods, transport factors”, packaging details and – most importantly – tell you whether the supplier’s offering a fair deal.
ZED.TO was an 8-month narrative told in real-time through an integrated combination of interactive theatrical events and online content. It told the story of the beginning of the end of the world, from a viral pandemic
Mouth Taped Shut, the viral campaign for Columbia Pictures’ release of The Girl with the Dragon Tattoo, wrapped up last week after weeks of teasing players with clues to the locations of 47 artifacts from the film. The campaign’s finale presented players with an online puzzle trail unlocking advance screenings of the film in eight cities worldwide.
This short film explains how to ignite user’s engagement on different platforms based on different story lines. The real challenge is for the users to reconstruct the puzzle and discover all the aspects (stories) that shape the whole story around a young singer and her pair of new snickers.
Jay-Z used transmedia storytelling to give readers an extension of the world of Jay-Z, written about in the book. The story was transformed into an interactive entertainment experience with every page from the book printed in unusual places all around the world, places which are linked to a page from the book.
National Geographic’s latest interactive storytelling offering is based on the book “Killing Kennedy: The End of Camelot” by Bill O’Reilly. The docudrama presents a dual timeline — one depicting the presidency of John Kennedy and a parallel dramatization about the life of Lee Harvey Oswald.
"Initiative Vermisste Kinder" (Missing Children's Initiative), launched a unique campaign designed to track them down: Deutschland findet euch (Germany will find you). At the football match FC Bayern Munich versus Real Madrid, Bayern captain Mark van Bommel entered the playing field without a child mascot holding his hand to accompany him. Instead, the Munich player was carrying a poster with a photo of a missing girl, Debbie.
Google launched there first ARG (Alternate Reality game) called Ingress to be played on Android Smartphones. You have to request an invite to play. It’s a global mind control battle that pits you against others around the world, all via your smartphone. It’s about mind hacking, something called Niantic. Looks super cool and another example of how Google are leading the way when it comes to creating immersive brand experiences that involve consumers across all screens.
With 34 webisodes, a film, a book, diaries of the cosmonaut, and a facebook fiction, The Cosmonaut is the story of Yulia, Stas and Andrei, three characters surrounded by events that happened over a fifteen-year period: successes and failures, accidents, conspiracies, favoritisms and secret missions. It’s the story of the Space Race… from the Soviet point of view.