What makes a product successful? How it looks? The way it functions? Its ease of use? Or do factors like price and marketing dominate? This books aims to support critical thinking about design, looks at success (and failure) across products and enable designers to apply lessons learned to their own design work.
Combining an experienced editorial team, innovative graphic design and contributions from major industry figures, newdesign has established itself as a must-read for anybody connected with the design world.