Today is International Tree-Climbing Day. Liberate the horizontal, integrate the vertical super-surface. Every last Sunday in March.

Today is International Tree-Climbing Day. Liberate the horizontal, integrate the vertical super-surface. Every last Sunday in March.

David Hockney

David Hockney

This is a very good print campaign, because it artfully simplifies what could have been a very complicated proposition. (Ad people at their best are actually simplifiers, though it doesn’t always seem...

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