Determ — Visual Identity
Studio Size crafted a holistic brand identity for Determ, an AI-powered media monitoring tool previously known as Mediatoolkit. The new name ‘Determ’ suggests that the tool aids users in determining relevant information, empowering them to be more determined in making decisions. In addition to creating a new visual and verbal brand identity, our project scope also included motion branding, audio branding, data visualization, and merchandise design.
👉Сегодня поступил такой вопрос?
"Как перейти из тупого, разрушающего достигаторства в творчество, жажду, из которой невозможно не делать?" И под творчеством поднимается - не танцы, песни, рисование картин. А творчество как состояние из которого происходит формирование той реальности, которую я хочу.. Итак.. Сначала важно восстановить энергетический гомеостаз, чтобы психика начала видеть возможности, а не дефициты Ведь пахота или достигаторство были созданы "больной" психикой и её не адекватными выборами и решениями. Как понять что вы находитесь в энергетическом дефиците? Главным признаком, по которому вы можете диагностировать это у себя - день сурка. У вас просто не хватает энергии на интерес и новые инсайты жизни. Именно это и выматывает вас ещё больше.
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Located in Santiago de Chile and Barcelona, Felicidad are an independent creative studio working on strategy, design and narrative to make brands that matter. Founded by Piedad Rivadeneira, the team have worked with many wonderful clients and industries; from climate awards to cultural landmarks. Piedad and senior designer Simón Sepúlveda join us to recount their own design journeys, and what makes the studio an exciting one to keep an eye on. #design #graphicdesign #branding #identity
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