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Lucozade Aurasma - Plan B + Tinie Tempah

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▶ Lucozade marketing campign to combined contemporary music with contemporary shooting techniques created a young audience that lucozade desired through 3 adverts. The familiarity of the music was the initial concept that grabbed their attention. This kind of initial familiarity is what is needed. NAtional trust cannot be connected to contemporary music, however contemporary techniques can be used.

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