A common misconception in the industry is that everything you do must be a "masterpiece" This could not be further from the truth. Most designs I do are just a healthy execution of balanced elements: design type and illustration (if needed) A large part of my job is to create pieces that are marketable that will actually sell. This (when considering the apparel industry as it relates to design) requires multiple focuses. #1. You need to know your client their presence/position in the market and
