Fab >> sent 8/3/14 >> Meow. Our goof is your gain. Additional 10% off today only. >> This apology email from Fab was a quick and smart response to a confusing, cat-filled test email sent in error earlier in the day. But bouncing back from the mistake using the brand’s sense of humor and sharing an unexpected discount, they used this opportunity to earn some extra smiles—and business. —Andrea Smith, Design Lead, Content Marketing & Research, Salesforce ExactTarget Marketing Cloud
