Looking for some tips to optimize your app retargeting campaign? Check out some useful tips below!
People access the Internet today more through their mobile phones than through PCs or laptops. That’s a big deal if you consider that around 40% of the world’s population - 3.1 billion people - has access to the Internet today.
Mobile has quickly become the top digital media consumption platform, and people spend more time than ever looking at screens. Here are some statistics that will deepen your understanding of the mobile consumer, and help you plan your mobile strategy.