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Centre of Gravity Storytelling

Stories that help transform people and institutions. This includes our work with companies, social institutions, schools and some work of others that inspire us
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Nagakalam upclose. Done as part of kalamezhuthu, a ritual art form that was performed at Color Next 2016 at India design in Delhi. Done by Centre of Gravity team to showcase the power of storytelling in design. #centreofgravity #designstories #ritualart #colornext2016 #asianpaints #storytelling #cog #kalamezhuthu #corporatestorytelling

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Sahadevan Rajesh on Instagram: “The Kanjeris by Muttvas community in Kutch. The Mutvas from the Banni region of Kutch are among the most prolific when it comes to styles…”

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Kalamezhuthu is a ritual art form found in Kerala. While it is thought of to be similar to other forms like Rangoli, Kolam etc. it is not entirely so. A form of temple art also done in sacred groves, Kalamezhuthu is normally done to worship goddesses ( Devi), serpents (Naga) and Lord Ayyappa (Sastha). Usually the ritual art is performed at the thresholds. The ritual ends with the erasing of the Kalam called Kalamazhkkal ( rubbing of the Kalam) and Nalikerameru ( breaking of coconut)…

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Sahadevan Rajesh on Instagram: “The Godhdi (quilts) made by Muttvas. The Mutvas from the Banni region of Kutch are among the most prolific when it comes to styles of…”

instagram.com

Nagakalam upclose. Done as part of kalamezhuthu, a ritual art form that was performed at Color Next 2016 at India design in Delhi. Done by Centre of Gravity team to showcase the power of storytelling in design. #centreofgravity #designstories #ritualart #colornext2016 #asianpaints #storytelling #cog #kalamezhuthu #corporatestorytelling

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Sahadevan Rajesh on Instagram: “The Godhdi (quilts) made by Muttvas. The Mutvas from the Banni region of Kutch are among the most prolific when it comes to styles of…”

instagram.com

Showing a beautiful godhdi to designers..done by Muttvas The Mutvas from the Banni region of Kutch are among the most prolific when it comes to styles of embroidery. They had migrated from Sindh many centuries ago most likely in search of fodder for their cattle. Some of the most beautiful crafts of the Mutvas get created around wedding. From around when a girl is 8 to 9 years old, till the age of 21 or 22, she embroiders 7 kanjeris ( blouses), 21 Godhdis ( quilts) and 2 covers for…

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Rajesh Sahadevan

The cattle of the Muttvas and their copper bells... The Mutvas love their animals. They have beautiful names for the cattle. They talk to them and treat them like one of their own. If you were to walk into Dhordo, you will find a lot of cows on the street. These cows wake up at 3am in the morning and go out on their own to the jungle and return back home at the 3 in the noon. And they always come back. When the cows go grazing, the shepherds identify them by the unique sound of copper…

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Sahadevan Rajesh on Instagram: “Happiness. Wind in your face. Water below. #freedom #happy #children #rains”

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Almost erased...The Kalam-maykkal or erasing of the Kalam : What does it mean to assiduously create a magical dhuli-shilpam (sculpture in powder dust) over 5 long hours and a thousand dots poured with great dexterity from the palm of the hands, hundreds (scheduled via http://www.tailwindapp.com?utm_source=pinterest&utm_medium=twpin&utm_content=post54088330&utm_campaign=scheduler_attribution)

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Sahadevan Rajesh on Instagram: “Almost erased...The Kalam-maykkal or erasing of the Kalam : What does it mean to assiduously create a magical dhuli-shilpam (sculpture in…”

instagram.com

The Kanjeris by Muttvas community in Kutch. The Mutvas from the Banni region of Kutch are among the most prolific when it comes to styles of embroidery. They had migrated from Sindh many centuries ago most likely in search of fodder for their cattle. Some of the most beautiful crafts of the Mutvas get created around wedding. From around when a girl is 8 to 9 years old, till the age of 21 or 22, she embroiders 7 kanjeris ( blouses), 21 Godhdis ( quilts) and 2 covers for Thakiyas. The…

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Sahadevan Rajesh (@rajeshsahadevan) • Instagram photos and videos

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The Godhdi (quilts) made by Muttvas. The Mutvas from the Banni region of Kutch are among the most prolific when it comes to styles of embroidery. They had migrated from Sindh many centuries ago most likely in search of fodder for their cattle. Some of the most beautiful crafts of the Mutvas get created around wedding. From around when a girl is 8 to 9 years old, till the age of 21 or 22, she embroiders 7 kanjeris ( blouses), 21 Godhdis ( quilts) and 2 covers for Thakiyas. The groom in…

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Sahadevan Rajesh on Instagram: “The cattle of the Muttvas and their copper bells... The Mutvas love their animals. They have beautiful names for the cattle. They talk to…”

instagram.com

Home of the Mutva community The Mutvas from the Banni region of Kutch are among the most prolific when it comes to styles of embroidery. They had migrated from Sindh many centuries ago most likely in search of fodder for their cattle. Some of the most beautiful crafts of the Mutvas get created around wedding. From around when a girl is 8 to 9 years old, till the age of 21 or 22, she embroiders 7 kanjeris ( blouses), 21 Godhdis ( quilts) and 2 covers for Thakiyas. The groom in turn makes…

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Sahadevan Rajesh on Instagram: “The cattle of the Muttvas and their copper bells... The Mutvas love their animals. They have beautiful names for the cattle. They talk to…”

instagram.com

The outsides of a home made by a muttva groom. The Mutvas from the Banni region of Kutch are among the most prolific when it comes to styles of embroidery. They had migrated from Sindh many centuries ago most likely in search of fodder for their cattle. Some of the most beautiful crafts of the Mutvas get created around wedding. From around when a girl is 8 to 9 years old, till the age of 21 or 22, she embroiders 7 kanjeris ( blouses), 21 Godhdis ( quilts) and 2 covers for Thakiyas. The…

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Sahadevan Rajesh on Instagram: “The outsides of a home made by a muttva groom. The Mutvas from the Banni region of Kutch are among the most prolific when it comes to…”

instagram.com