Smart Casual History
Cheeky lines with double meanings and innuendos that were naughty but never vulgar, helped evolve a style of advertising that suggested a lifestyle, a state of mind without showing it. The growth of any brand is the story of how it was engineered to achieve the vision that it set for itself. Captured here is a glimpse of the ColorPlus story through our innovative products, our advertising, our promises and how we delivered them season after season, year after year.
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