Macro-Segmentation and Micro-Segmentation in Marketing
Macro segmentation is the process of division of a big unit/business/industry in an organized way. The division to be implemented according to their feature size, type, regional, etc. Macro Segmentation in Marketing, further division of implementation of marketing. In this, It can be Area wise, functional(sale or marketing), product-wise, etc. The benefits of Macro segmentation is easy to analyze that, are your efforts on the right track.
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