Battle Against Showrooming Starts with Understanding Consumer Expectations: Winning the War Requires Insight That Empowers Retailers to Improve Customer Experience & Retention. (9/24/12) With the ease of mobile price checks and online product comparisons, traditional brick and mortar (B) retailers have fallen victim to the “showrooming” phenomenon.
Consumer Insights on Twitter Reveal Curiosity, Speculation About Toys “R” Us Tablet... In an apparent attempt to combat “showrooming,” – when shoppers try a product in-store but make their purchase online – Toys “R” Us® announced last month they were entering the competitive tablet market with an Android-powered device: the kid-friendly Tabeo™. Crimson Hexagon took the opportunity to gauge the social media conversation and consumer insights around the announcement. (10/25/12)
Social Media Sentiment on Back to School Shopping: Crimson Hexagon’s analysis of social media sentiment suggests that retailers should direct advertising and sales campaigns toward self-proclaimed back to school shopping “procrastinators,” especially toward the end of the summer. (8/31/12)
Social Media Sentiment on Back to School Shopping: 1/3 of social media users who tweet about back to school shopping describe themselves as “procrastinators” who “really need” to get their school shopping done. Back to school time is one of the busiest seasons for clothing, office supply, computer and electronics, and home goods retailers...social media sentiment reveals a significant proportion of customers are late to the party. (8/31/12)
Google Chrome Wins Over Consumers, Market Share: Why the switch? According to our Twitter analysis, the most important factor for users is personalization. 14% said they chose Chrome because of the lack of advancement on Internet Explorer’s end seemed to catch up with it, as general negative sentiment assumes 31%, users are conditioned to view the software’s flaws and little else. 6/28/2012
How Consumers Use Tablets: Through our social media analysis platform, ForSight, and some help from folks on Twitter, we found that the average person uses their tablet for entertainment - pleasure, not business. 6/26/2012