Reaction to the DVLA tax disc changes.  Enthusiasm about the changes themselves offset by problems with the website causing renewal issues.

Reaction to the DVLA tax disc changes. Enthusiasm about the changes themselves offset by problems with the website causing renewal issues.

Taylor Swift takes her music off Spotify: 3% of fans now say they will illegally download instead!

Taylor Swift takes her music off Spotify: 3% of fans now say they will illegally download instead!

Battle Against Showrooming Starts with Understanding Consumer Expectations: Winning the War Requires Insight That Empowers Retailers to Improve Customer Experience & Retention. (9/24/12)    With the ease of mobile price checks and online product comparisons, traditional brick and mortar (B) retailers have fallen victim to the “showrooming” phenomenon.

Battle Against Showrooming Starts with Understanding Consumer Expectations: Winning the War Requires Insight That Empowers Retailers to Improve Customer Experience & Retention. (9/24/12) With the ease of mobile price checks and online product comparisons, traditional brick and mortar (B) retailers have fallen victim to the “showrooming” phenomenon.

Social Media Analysis of Japanese Tweets Provides New Insight, Preview of ‘Amazon Locker’ Adoption in Western Markets. (10/30/12)

Social Media Analysis of Japanese Tweets Provides New Insight, Preview of ‘Amazon Locker’ Adoption in Western Markets. (10/30/12)

Consumer Insights on Twitter Reveal Curiosity, Speculation About Toys “R” Us Tablet... In an apparent attempt to combat “showrooming,” – when shoppers try a product in-store but make their purchase online – Toys “R” Us® announced last month they were entering the competitive tablet market with an Android-powered device: the kid-friendly Tabeo™. Crimson Hexagon took the opportunity to gauge the social media conversation and consumer insights around the announcement. (10/25/12)

Consumer Insights on Twitter Reveal Curiosity, Speculation About Toys “R” Us Tablet... In an apparent attempt to combat “showrooming,” – when shoppers try a product in-store but make their purchase online – Toys “R” Us® announced last month they were entering the competitive tablet market with an Android-powered device: the kid-friendly Tabeo™. Crimson Hexagon took the opportunity to gauge the social media conversation and consumer insights around the announcement. (10/25/12)

Measuring Brand Affinity Generated by Past Holiday Ads: Study of Macy’s and Kohl’s Online Sentiment Shows Consumers Rave and Rebel Against the Retailers’ 2011 Holiday Advertising (9/12/12)

Measuring Brand Affinity Generated by Past Holiday Ads: Study of Macy’s and Kohl’s Online Sentiment Shows Consumers Rave and Rebel Against the Retailers’ 2011 Holiday Advertising

Social Media Sentiment on Back to School Shopping: Crimson Hexagon’s analysis of social media sentiment suggests that retailers should direct advertising and sales campaigns toward self-proclaimed back to school shopping “procrastinators,” especially toward the end of the summer. (8/31/12)

Social Media Sentiment on Back to School Shopping: Crimson Hexagon’s analysis of social media sentiment suggests that retailers should direct advertising and sales campaigns toward self-proclaimed back to school shopping “procrastinators,” especially toward the end of the summer. (8/31/12)

Social Media Sentiment on Back to School Shopping: 1/3 of social media users who tweet about back to school shopping describe themselves as “procrastinators” who “really need” to get their school shopping done.  Back to school time is one of the busiest seasons for clothing, office supply, computer and electronics, and home goods retailers...social media sentiment reveals a significant proportion of customers are late to the party. (8/31/12)

Social Media Sentiment on Back to School Shopping: 1/3 of social media users who tweet about back to school shopping describe themselves as “procrastinators” who “really need” to get their school shopping done. Back to school time is one of the busiest seasons for clothing, office supply, computer and electronics, and home goods retailers...social media sentiment reveals a significant proportion of customers are late to the party. (8/31/12)

Social Media Sentiment on Back to School Shopping: Twitter Reveals Opportunity for Retailers To Target Better Late Than Never Shoppers....are you that "better late than never" back to school mom? (8/31/12)

Penny Pinching Teacher: To Do Tuesday: First Day of School "I have who has" first week of school game

Microsoft Surface Garners Positive, Small Response: Last month, Microsoft unveiled its answer to Apple’s iPad: the Surface. It’s a foray into a crowded field dominated by Apple’s iPad. Previous challengers, such as Blackberry’s Playbook and HP’s TouchPad, have failed to make any impact in the iPad’s market share. Does the online conversation indicate that a worthy competitor has arrived? (06/18/12)

Allegations have been made against the company for providing lesser storage space than advertised in the recently launched tablet Surface

Oreo Comes Out In Support of Gay Rights: On June 25th, in support of Gay Pride Month, Nabisco posted a rainbow-filled version of America’s Favorite Cookie to the brand’s Facebook Timeline. The photo generated much debate, including whispers of boycott from conservative groups. We did a special analysis of the social conversation—including over 15,000 posts directly on Oreo’s page. According to ForSight, 67% of the 46,304 opinions surrounding the controversial cookie supported the move…

The Rainbow Oreo Supports Gay Pride, Polarizes Cookie-Eating Community

Google Chrome Wins Over Consumers, Market Share: Why the switch? According to our Twitter analysis, the most important factor for users is personalization. 14% said they chose Chrome because of the lack of advancement on Internet Explorer’s end seemed to catch up with it, as general negative sentiment assumes 31%, users are conditioned to view the software’s flaws and little else. 6/28/2012

Google Chrome Wins Over Consumers, Market Share: Why the switch? According to our Twitter analysis, the most important factor for users is personalization. 14% said they chose Chrome because of the lack of advancement on Internet Explorer’s end seemed to catch up with it, as general negative sentiment assumes 31%, users are conditioned to view the software’s flaws and little else. 6/28/2012

Google Chrome Wins Over Consumers, Market Share: For the first time in history, Microsoft’s Internet Explorer no longer runs the web. Instead, Google’s Chrome web browser has become the most popular browser. 6/28/2012

Two Chrome browser extensions were removed from its web store this week after the company noticed the add-ons were giving users grief in the form of spam a

How Consumers Use Tablets: Through our social media analysis platform, ForSight, and some help from folks on Twitter, we found that the average person uses their tablet for entertainment - pleasure, not business. 6/26/2012

How Consumers Use Tablets: Through our social media analysis platform, ForSight, and some help from folks on Twitter, we found that the average person uses their tablet for entertainment - pleasure, not business. 6/26/2012

How Consumers Use Tablets: iPads, Kindles, Nooks, and Playbooks: there is no shortage of options for the tablet-hungry consumer.  But once a device is chosen, how do the technorati use tablets the most? 6/26/2012

With the iPad, the only legitimate way to get apps is through the Apple App Store, but there are a few aspects of the app buying experience that could use some polish.

Pinterest
Search