SSENSE

A selection of fresh styles from SSENSE
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Camo Print by KAWS Camo, Bape Ape, Bape Art, Bape Wallpapers, Bape, Camo Print, Bape Wallpaper Iphone, Streetwear, Print
KAWS x BAPE
Camo Print by KAWS
Although the main creative force behind BAPE was NIGO, there was a strong supporting cast of young designers and artists who shared his vision and helped build the brand into what it is today. Graphic designers such as Sk8thing and Kazuki Kuraishi assisted NIGO in delivering his concepts early on, while it was tastemaking recording artists like James Lavelle, Cornelius, and Cherie who provided necessary clout to connect BAPE with the music industry. Design, Tokyo, Conveyor Belt, Conveyor, Retail, Installation Art, Company, Forum
BAPE JAPAN
Although the main creative force behind BAPE was NIGO, there was a strong supporting cast of young designers and artists who shared his vision and helped build the brand into what it is today. Graphic designers such as Sk8thing and Kazuki Kuraishi assisted NIGO in delivering his concepts early on, while it was tastemaking recording artists like James Lavelle, Cornelius, and Cherie who provided necessary clout to connect BAPE with the music industry.
Though streetwear as a whole stems from the reappropriation of workwear labels and aesthetics by American brands and artists, it was the Japanese who helped breathe new life into it in the ‘90s via the Ura-Harajuku scene. A fresh crop of exciting brands including BAPE, UNDERCOVER, and WTAPS emerged from this burgeoning youth movement, which centered around the NOWHERE store and street publications such as Asayan, Relax, and Smart. Workwear, Harajuku, Street, Street Wear, Hypebeast, 90s
A BATHING APE Harajuku
Though streetwear as a whole stems from the reappropriation of workwear labels and aesthetics by American brands and artists, it was the Japanese who helped breathe new life into it in the ‘90s via the Ura-Harajuku scene. A fresh crop of exciting brands including BAPE, UNDERCOVER, and WTAPS emerged from this burgeoning youth movement, which centered around the NOWHERE store and street publications such as Asayan, Relax, and Smart.
In the 2000s, BAPE’s mythology expanded to include NIGO’s very own former abode, known as the BAPE HOUSE. The home served as a treasure trove of all things BAPE, and housed the designer’s personal art collection and archive of hyper-rare vintage pieces in the basement. Interior, Inspiration, Scotch Broth, Oyster Stew, Bean Soup, Chowder Soup, Clam Chowder Soup
BAPE HOUSE
In the 2000s, BAPE’s mythology expanded to include NIGO’s very own former abode, known as the BAPE HOUSE. The home served as a treasure trove of all things BAPE, and housed the designer’s personal art collection and archive of hyper-rare vintage pieces in the basement.
The partnership between BAPE and G-SHOCK is significant as being the hard-wearing Casio line’s first collaborative project and one of BAPE’s earliest, with the first watch released in 1998. Since the mid-2000s, a BAPE-curated G-SHOCK has become a seasonal mainstay, with various tweaks to the shape and a multitude of face designs, even getting the iced-out treatment as a one-off for Williams courtesy of Jacob the Jeweler in 2009. Kanye West, G Shock Watches, Kanye, Soulja Boy, Planet Of The Apes, Clothing Brand, Nigo
BAPE G-SHOCK WATCH
The partnership between BAPE and G-SHOCK is significant as being the hard-wearing Casio line’s first collaborative project and one of BAPE’s earliest, with the first watch released in 1998. Since the mid-2000s, a BAPE-curated G-SHOCK has become a seasonal mainstay, with various tweaks to the shape and a multitude of face designs, even getting the iced-out treatment as a one-off for Williams courtesy of Jacob the Jeweler in 2009.
This year marks BAPE’s thirtieth anniversary, a testament to its position as a streetwear powerhouse. Since its inception three decades ago, the label has been able to transcend the norms of most clothing brands to become a global cultural phenomenon, pushing the boundaries of design and consumerism in the process. Sweatshirts, Summer, Pharrell, 90s 00s, Parka, Hoodies
BAPE with Pharrell Williams
This year marks BAPE’s thirtieth anniversary, a testament to its position as a streetwear powerhouse. Since its inception three decades ago, the label has been able to transcend the norms of most clothing brands to become a global cultural phenomenon, pushing the boundaries of design and consumerism in the process.
Made in England. A BATHING APE. Games, Shirts, T Shirts For Women, Cool T Shirts, Apes, Ssense, Tshirt Designs, T Shirt
BAPE UK
Made in England. A BATHING APE.
Being at the forefront of streetwear’s rise to global dominance over the last three decades, BAPE’s influence on alternative and mainstream culture is evident. From its associations with cutting-edge record labels like Mo’Wax in the ‘90s, celebrity fans such as the late Robin Williams (a BAPE store regular and early champion of the brand) to the sustained popularity intertwined with hip-hop in the 2000s, BAPE has continued to appeal to the new generation. Haute Couture, Hip Hop, Men Casual, Camouflage, Retro, Couture, Stylish Men, Outerwear
A BATHING APE by NIGO
Being at the forefront of streetwear’s rise to global dominance over the last three decades, BAPE’s influence on alternative and mainstream culture is evident. From its associations with cutting-edge record labels like Mo’Wax in the ‘90s, celebrity fans such as the late Robin Williams (a BAPE store regular and early champion of the brand) to the sustained popularity intertwined with hip-hop in the 2000s, BAPE has continued to appeal to the new generation.
BAPE is a label synonymous with collaboration, with some of the joint-designed pieces more famous than those from its own line. The process was established early on in the BAPE timeline, working with fellow Uru-Hara labels such as WTAPS, before uniting streetwear kingpins Supreme and Stüssy in the late ‘90s. Wtaps, Bape Store
BAPE XBOX
BAPE is a label synonymous with collaboration, with some of the joint-designed pieces more famous than those from its own line. The process was established early on in the BAPE timeline, working with fellow Uru-Hara labels such as WTAPS, before uniting streetwear kingpins Supreme and Stüssy in the late ‘90s.
The key to BAPE’s longevity in an increasingly saturated streetwear scene is its approach to production. NIGO’s early move to produce BAPE garments in factories that specialized in workwear labels was a master stroke that established the brand’s reputation for quality. Likewise, BAPE’s Japanese-made products rightfully warranted the premium price tag thanks to their traditional high-level craftsmanship. Price Tag, Premium, Price, Brand, Factories, Labels
Don't Buy Fake BAPES
The key to BAPE’s longevity in an increasingly saturated streetwear scene is its approach to production. NIGO’s early move to produce BAPE garments in factories that specialized in workwear labels was a master stroke that established the brand’s reputation for quality. Likewise, BAPE’s Japanese-made products rightfully warranted the premium price tag thanks to their traditional high-level craftsmanship.
BAPE’s expansion as a lifestyle brand reached a peak in 2002, with the opening of BAPE CAFE?! in Aoyama, Japan. Bringing together NIGO’s passions for dining and design, the restaurant was nestled between the popular Harajuku and Sendagaya shopping districts. Home, Home Décor, Cafe, Lifestyle Brands, Home Decor, Bathroom Mirror
BAPE CAFE?!
BAPE’s expansion as a lifestyle brand reached a peak in 2002, with the opening of BAPE CAFE?! in Aoyama, Japan. Bringing together NIGO’s passions for dining and design, the restaurant was nestled between the popular Harajuku and Sendagaya shopping districts.
Every brand needs a logo. When mysterious Japanese graphic designer Sk8thing devised the brand’s ape head logo, he leaned into NIGO’s love for the classic 1968 film Planet of the Apes while paying tribute to quintessential American workwear labels that inspired early designs and production methods, such as Ben Davis. The ape head logo has appeared on pretty much everything you could think of since, becoming a globally recognised symbol of streetwear. Vintage, Bape Shoes, Skate Surf
A Bathing Ape Table
Every brand needs a logo. When mysterious Japanese graphic designer Sk8thing devised the brand’s ape head logo, he leaned into NIGO’s love for the classic 1968 film Planet of the Apes while paying tribute to quintessential American workwear labels that inspired early designs and production methods, such as Ben Davis. The ape head logo has appeared on pretty much everything you could think of since, becoming a globally recognised symbol of streetwear.
In the mid-to-late 2000s, as BAPE’s global appeal was reaching unprecedented new heights, the brand issued BAPE’s kids line. Fronted by the “cuter” new mascot Baby Milo (illustrated in the same blocky style as Williams on the cover of his 2006 solo album In My Mind), this new offering featured T-shirts with kid-friendly graphics, playful accessories, and more, eventually becoming a huge hit in Hong Kong in the early 2010s. Ollie, Model, Rizzoli, Hype
NIGO BAPE
In the mid-to-late 2000s, as BAPE’s global appeal was reaching unprecedented new heights, the brand issued BAPE’s kids line. Fronted by the “cuter” new mascot Baby Milo (illustrated in the same blocky style as Williams on the cover of his 2006 solo album In My Mind), this new offering featured T-shirts with kid-friendly graphics, playful accessories, and more, eventually becoming a huge hit in Hong Kong in the early 2010s.
Revered Japanese interior design studio Wonderwall is responsible for the aesthetics of BAPE’s retail locations, a partnership formed in 1997 when founder Masamichi Katayama met NIGO, who was looking for somebody to renovate the NOWHERE space. Katayama was given free reign over the design and revolutionized merchandising techniques to create something reminiscent of an art gallery. Sixty stores later, BAPE’s connection to Wonderwall is still going strong. Architecture, Bape Shop, Tokyo Design, Cool Store, Visual Merchandising
Wonderwall Design Studio
Revered Japanese interior design studio Wonderwall is responsible for the aesthetics of BAPE’s retail locations, a partnership formed in 1997 when founder Masamichi Katayama met NIGO, who was looking for somebody to renovate the NOWHERE space. Katayama was given free reign over the design and revolutionized merchandising techniques to create something reminiscent of an art gallery. Sixty stores later, BAPE’s connection to Wonderwall is still going strong.
It’s the tried and tested formula for any streetwear giant. Scarcity of stockists and limited-quantity product drops in BAPE’s early years paved the way for its cult success. In the pre-internet era, BAPE relied on cryptic marketing and selective seeding in order to align itself with the hip underground demographic of the 1990s. Because imports were the only way most western consumers could get their hands on ape gear, the desirability of the brand only increased. Trang
BAPE Japan
It’s the tried and tested formula for any streetwear giant. Scarcity of stockists and limited-quantity product drops in BAPE’s early years paved the way for its cult success. In the pre-internet era, BAPE relied on cryptic marketing and selective seeding in order to align itself with the hip underground demographic of the 1990s. Because imports were the only way most western consumers could get their hands on ape gear, the desirability of the brand only increased.