How to Come up With Wedding Venue Name Ideas in 5 Steps
Naming your wedding venue is a key part of launching your business. Your name is who you are. It determines your branding, how you’re perceived by prospective couples, and if your business is memorable or not. It also affects the kinds of couples you’ll attract, and what will come to mind when they think of your venue. Here are a few tips and tricks for how to develop wedding venue name ideas that resonate — and how to choose which one is right for you.
Everything Venues Need to Know About Hybrid Weddings
When it comes to getting married during times of social distancing, travel restrictions, and limits on gatherings, couples are looking for alternative options. Some are choosing a simple elopement, going to the courthouse, or postponing their wedding to a time when large gatherings might once again be possible. Other couples who don’t want to wait have embraced a new option: hybrid weddings.
11 Wedding Venue Marketing Tips to Increase Bookings
The average couple spends about half their wedding budget on their venue — and with good reason. The venue is the setting for the big day, and couples want it to be perfect. With stiff competition from dozens of types of venues, all of which have something unique to offer, wedding venue marketing is a crucial component of any location's business plan.
How to Create a Wedding Venue Business Plan
Weddings are the cure for weekends full of empty hotel rooms, and they can turn a farm or turn-of-the-century farmhouse into a money-making event destination. In order to grab a piece of the wedding business for your hotel or event space, you’re going to need a business plan. Read on to learn how to craft a wedding venue business plan that gets couples to choose your venue over the competition.
Banquet Event Orders for Venues: Everything to Know About BEOs
As any event or venue professional knows, a lot goes into planning and executing a flawless event. Every player needs to know their part, and it can be a challenge to keep track of all the moving pieces. That’s where a banquet event order (BEO) comes in. Keep reading to find out everything you need to know about banquet event orders for venues.
Wedding Venue Promotion Ideas to Boost Your Business
Times may be tough, but they've brought us all together in unexpected ways. In this edition of our new weekly blog series, Good Works and Great Ideas, which we publish every Friday, we highlight how wedding venues are adapting offerings in light of COVID-19 with innovative packages and new safety positioning. And we explore a handful of wedding venue promotion ideas to guide you through this downturn and to help you prepare for the future.
Venue Management Guide: 20 Strategies to Streamline Operations
To become a dream venue for planners requires responsiveness, faultless service, and up-to-date facilities. Keeping every touchpoint polished isn’t an easy task when you’re managing multiple venues and events, but it’s essential. So how do you spot problems early, get creative with your offerings, and make steady improvements over time?
10 Effective Venue Marketing Ideas
Having a strategic plan for outreach, promotion, and conversion to the event planner demographic is a sure-fire way to keep your hotel business thriving as the industry rebounds, because group and corporate business can make or break your growth targets. Of course there are many types of event planners, and hoteliers must be strategic in their approach and targeted in their messaging to them. For example you wouldn’t promote corporate event messaging (we have whiteboards!) to a wedding…
14 Trade Show Giveaway Ideas You Should Consider
While trade shows and large gatherings are on hold during the COVID-19 pandemic, we put together this guide with the future in mind. Taking that into consideration, we hope these trade show giveaway ideas will help you plan ahead and jump-start your bookings. Check out these practical suggestions real brands have used at leading conferences and trade shows, as well as how to personalize it all.
RFP Response Example: Your Guide to Winning More Business
What makes a request for proposal (RFP) response stand out to planners? For starters, you need to show that your venue provides the best bang for their buck and goes above and beyond when compared to the competition. Read on to learn what makes up a high-quality RFP response — and see an RFP response example — so you can entice planners and win more business.
How Wedding Venues Are Helping Couples During COVID-19
Times may be tough, but they've brought us all together in unexpected ways. As we forge ahead, let’s be mindful of the good deeds and helping hands that will get us through this downturn. In this edition of our new weekly blog series, Good Works and Great Ideas, which we publish every Friday, we address how wedding venues are helping couples during COVID-19. We also explore a handful of ideas for venues to get through this downturn and prepare for the future.
Safe Meetings and Events: How COVID-19 Could Change the Industry's Future
Hosting meetings and events in a world affected by COVID-19 will require major adjusting — especially on the part of planners and venues. It’ll take a combined effort in order to restart the industry and begin hosting in-person functions again. Venues can focus on a few key areas in order to provide the requirements for safe meetings and events: health and safety protocols, social distancing arrangements, and safe food and beverage. Event industry recovery: Where to start with safe meetings?
7 Hotel Email Marketing Strategies for More Clicks
According to the Data and Marketing Association, you can expect an average return of $42 for every dollar you spend on email marketing, which is more than four times higher than direct mail, paid search, or social media. But you know it doesn’t just happen. It requires tactics that elevate engagement, plus a dash of trial and error. Read on for essential strategies for hotel email marketing campaigns that boost bookings and up-selling.
Event Management Automation: 17 Top Tips to Streamline Operations and Boost Sales
Take capacity management, for example. If a room is unoccupied, or event space empty, a hotel or conference center loses money. Automation can help with these issues and many more and is the key to realizing a positive return on investment. But with so many options, understanding where to automate is a challenge. Read on to explore automation’s impact on marketing, sales, and operations so that you can narrow down the best options for your hotels.
16 Critical Keys to Value-Based Selling and Pricing for Properties
Rotterdam Hotel New York | There is a trusted relationship with a single advisor, rather than a checklist or script with a team of automatons. With value-based selling, customers can breathe a sigh of relief and focus on reaching their own goals. And you’re here to help them. Here we explore how you can grow your hotel's group event business using value-based selling and pricing.