Lift girls, Selfridges, 1928. Decades prior to the ample shopping my beloved late mother and I did there in the 1980s.

Lift [elevator] girls, Selfridges, London, Decades prior to the ample shopping my beloved late mother and I did there in the

Selfridge's Department Store, 400 Oxford Street, London. Selfridge's was founded by Harry Gordon Selfridge and opened in March 1909. It is a huge Ionic structure, designed by Daniel Burnham of Chicago. Just a single motor vehicle is driving past.

Selfridge's Department Store Founded by Harry Gordon Selfridge opened March 1909 Designed by Daniel Burnham of Chicago

Mantle section in Selfridges department store, London. www.lookandlearn.com

Mantle section in Selfridges department store, London. - Licences available from

1909 Confectionery Section at the real Selfridges Dept Store in London

1909 Confectionery Section at the real Selfridges Dept Store in London

My great store has products for all needs – though none can guarantee to mend broken hearts. HGS

Mr Selfridge on

“My great store has products for all needs – though none can guarantee to mend broken hearts.

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