Digital Destinations Case Studies

Collection by Digital Destinations BU

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The case studies/action plans submitted by small tourism businesses that participated in the ESRC-funded Digital Destinations project led by Dr Philip Alford at Bournemouth University School of Tourism.

Digital Destinations BU
Discover Dorset

Discover Dorset

Discover Dorset; one of our key objectives in committing to the Digital Destination project was to share real life experiences with other local tourism busine…

Norburton Hall

Norburton Hall

Norburton Hall was active in social media terms, but wanted to improve ‘online presence both in terms of depth and breadth’. Their focus was to improve social…

Rumsey Holiday Homes

Rumsey Holiday Homes

Rumsey Holiday Homes was looking to gain a better understanding of digital marketing and impacts for their business. They focused on SEO optimisation via adwor…

Castlepoint

Castlepoint Shopping Park

Castlepoint Shopping Park wanted to move further into the fashion market and be known as a fashion destination to their customer. One of the key objectives to…

Hotel TerraVina

Hotel TerraVina

Hotel Terravina were active in all elements of on-line marketing, but felt that their approach was too ‘scatter gun’ and required much more focus. The main ar…

Enjoy Discovering Wine

Enjoy Discovering Wine

Enjoy Discovering Wine had an active website including weekly blogs; facebook page; and regular mailings to subscribers, but not so active with Twitter and Lin…

Activate Performing Arts Digital Destinations case study

Activate Performing Arts

Activate Performing Arts main aim was to create a campaign using a range of digital channels, with the main focus to raise awareness for ‘A Dance a Day’, and t…

Bennett Water Gardens Case Study / Action Plan

DIGITAL DESTINATIONS: Bennetts Water Gardens - Infogram

Case Study