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The new design rightfully places St James’s in the landscape of luxury brands. Alongside bold use of type, referenced from many of the area's statues, we have crafted a brand motif for St James’s – the pelican. Introduced to St James’s at the exact time of its foundation, pelicans are also a treasured symbol of protection and guardianship – perfectly attuned to the work of the area’s landlord and commissioning client, The Crown Estate.

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The new design rightfully places St James’s in the landscape of luxury brands. Alongside bold use of type, referenced from many of the area's statues, we have crafted a brand motif for St James’s – the pelican. Introduced to St James’s at the exact time of its foundation, pelicans are also a treasured symbol of protection and guardianship – perfectly attuned to the work of the area’s landlord and commissioning client, The Crown Estate.

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The new design rightfully places St James’s in the landscape of luxury brands. Alongside bold use of type, referenced from many of the area's statues, we have crafted a brand motif for St James’s – the pelican. Introduced to St James’s at the exact time of its foundation, pelicans are also a treasured symbol of protection and guardianship – perfectly attuned to the work of the area’s landlord and commissioning client, The Crown Estate.

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The new design rightfully places St James’s in the landscape of luxury brands. Alongside bold use of type, referenced from many of the area's statues, we have crafted a brand motif for St James’s – the pelican. Introduced to St James’s at the exact time of its foundation, pelicans are also a treasured symbol of protection and guardianship – perfectly attuned to the work of the area’s landlord and commissioning client, The Crown Estate.

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The new design rightfully places St James’s in the landscape of luxury brands. Alongside bold use of type, referenced from many of the area's statues, we have crafted a brand motif for St James’s – the pelican. Introduced to St James’s at the exact time of its foundation, pelicans are also a treasured symbol of protection and guardianship – perfectly attuned to the work of the area’s landlord and commissioning client, The Crown Estate.

1

The new design rightfully places St James’s in the landscape of luxury brands. Alongside bold use of type, referenced from many of the area's statues, we have crafted a brand motif for St James’s – the pelican. Introduced to St James’s at the exact time of its foundation, pelicans are also a treasured symbol of protection and guardianship – perfectly attuned to the work of the area’s landlord and commissioning client, The Crown Estate.

1

The new design rightfully places St James’s in the landscape of luxury brands. Alongside bold use of type, referenced from many of the area's statues, we have crafted a brand motif for St James’s – the pelican. Introduced to St James’s at the exact time of its foundation, pelicans are also a treasured symbol of protection and guardianship – perfectly attuned to the work of the area’s landlord and commissioning client, The Crown Estate.

1

The new design rightfully places St James’s in the landscape of luxury brands. Alongside bold use of type, referenced from many of the area's statues, we have crafted a brand motif for St James’s – the pelican. Introduced to St James’s at the exact time of its foundation, pelicans are also a treasured symbol of protection and guardianship – perfectly attuned to the work of the area’s landlord and commissioning client, The Crown Estate.

The new design rightfully places St James’s in the landscape of luxury brands. Alongside bold use of type, referenced from many of the area's statues, we have crafted a brand motif for St James’s – the pelican. Introduced to St James’s at the exact time of its foundation, pelicans are also a treasured symbol of protection and guardianship – perfectly attuned to the work of the area’s landlord and commissioning client, The Crown Estate.

The new design rightfully places St James’s in the landscape of luxury brands. Alongside bold use of type, referenced from many of the area's statues, we have crafted a brand motif for St James’s – the pelican. Introduced to St James’s at the exact time of its foundation, pelicans are also a treasured symbol of protection and guardianship – perfectly attuned to the work of the area’s landlord and commissioning client, The Crown Estate.

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