This creative ad for The Economist, an award-winning UK-based newspaper, Uses a large, dark light bulb against a red background with the name of the newspaper in the corner, this seemingly simple billboard has a unique twist. Thanks to special sensors, the light bulb turns on when someone walks directly under it.
Domestic Data Streamers: Lifeline installation. "The installation is made up of a grid of 800 balloons which mark the point between one’s real age and the age at which they would like to die, contrasting the information with their gender. The coordinates where no one wants to die are represented in white, where as the ones that represent death are in black."