Imagine you were tasked with sending out actual functioning record players (made of cardboard) as a way to advertise for a sound company. Could you pull off the task? These guys did. The construction is genius. It ships flat, holds the record, and folds into place in only a single step. Then you place the record under the needle and spin it with a pencil. I’m not sure if the campaign was worth the time, money and effort they spent on it, but I can’t help but appreciate the final product!