Advertising History

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While adults stuck with their dull muesli and bran-based cereals in the morning, kids wanted something more interesting. For parents, the only way to stop them demanding chocolate bars at seven o’clock was to buy a sugar-based cereal. Sugar Puffs emphasised their child appeal by an ad campaign starring the Honey Monster, a sucrose-addicted, hyperactive […]

Another classic beer ad from the 80s.

Jeremy Bullmore and Stephen King of J. Walter Thompson the film execution may show it's age but much of the message is as relevant now as 40 + years ago. "Co...

A couple of discs from one of my comedy heroes today in the Flexibition – Kenny Everett – a legendary figure in the British broadcasting landscape from his days on pirate radio to the BBC, making the jump to the small screen on both the Beeb and ITV but never quite making the transition to the big screen. Kenny was one of the most creative disc jockeys on the wireless in the 70s, making endless tape montages of radiophonics, sound FX and song megamixes to intersperse with his wacky comedic…

Stephen Kings presentation probably written about 1973 to summarise how he thought advertising should be developed. It mirrors several of his papers.

Stephen Kings presentation probably written about 1973 to summarise how he thought advertising should be developed. It mirrors several of his papers.

Originally written for the Account Planning Group. Ninety minutes ago, Jon Steel finished speaking at one of our Ideas Exchange events in Sydney.Read more...

Marketing guru Martin Boase gives his expert insight into the industry.

Any commercial with creepily laughing Martians automatically gets an A+ in my book, especially when they're laughing at the way humans take potatoes and "smash them all to bits." How silly us humans must look. They may think we're primitive, but at least we have opposable thumbs; they just flail around with pincers. Watch this commercial for Cadbury's Smash mashed potatoes after the jump....

As the cake brand’s famous catchphrase faces a revamp, we ask what it is that makes for an unforgettable slogan

Stephen Kings presentation probably written about 1973 to summarise how he thought advertising should be developed. It mirrors several of his papers.

Stephen Kings presentation probably written about 1973 to summarise how he thought advertising should be developed. It mirrors several of his papers.

box of account planning papers from the 1980s. I propose to scan and upload one paper at a time adding a commentary as I do so.