Dublin Whiskey Company's, this piece is simple and sturdy, the block text reminds me of whisky's flavor, and the contrast against the script, which make the whisky seem fancy. I know I feel fancy when I drink it, so to me this piece just makes sense.
The large "3" cut out, along with the bright orange color and the large square light fixtures in the ceiling catches people's attention and conveys necessary information. At the Barbican Center in London and designed by Cartlidge Levine.: