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WHY VIDEO IS ESSENTIAL FOR ATTRACTING AUDIENCES TO AN EVENT
Video content plays a paramount role in event marketing. With its rise on platforms like YouTube, Instagram, TikTok, and Facebook, the importance of video for attracting audiences cannot be understated. We explain why video is essential and how it can maximize your event’s reach before, during, and after.
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WHY VIDEO IS ESSENTIAL FOR ATTRACTING AUDIENCES TO AN EVENT
Video content plays a paramount role in event marketing. With its rise on platforms like YouTube, Instagram, TikTok, and Facebook, the importance of video for attracting audiences cannot be understated. We explain why video is essential and how it can maximize your event’s reach before, during, and after.
As humans, we are psychologically wired to be fascinated by stories because of our evolution. Our ancestors would sit around a fire and listen to tales of bravery, to the present day, where we binge-watch entire series on Netflix in a weekend. We crave compelling storytelling to enrich our daily lives. In fact, stories are so ingrained in us that they play a critical role in the way we perceive and understand the world around us. People, Surat, Seminar, International Students, Marketing, Interview, Onboarding, Student, Dating
WHY BRANDS NEED TO TELL BETTER STORIES
As humans, we are psychologically wired to be fascinated by stories because of our evolution. Our ancestors would sit around a fire and listen to tales of bravery, to the present day, where we binge-watch entire series on Netflix in a weekend. We crave compelling storytelling to enrich our daily lives. In fact, stories are so ingrained in us that they play a critical role in the way we perceive and understand the world around us.
three people sitting at a table with laptops
WHY BRANDS NEED TO TELL BETTER STORIES
As humans, we are psychologically wired to be fascinated by stories because of our evolution. Our ancestors would sit around a fire and listen to tales of bravery, to the present day, where we binge-watch entire series on Netflix in a weekend. We crave compelling storytelling to enrich our daily lives. In fact, stories are so ingrained in us that they play a critical role in the way we perceive and understand the world around us.
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SUSTAINING OUR ROOTS: THE PATH TOWARDS AN ECO-FRIENDLY AND INCLUSIVE FUTURE
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HOW TO ACHIEVE EXPERIENCE MARKETING SUCCESS THROUGH EMOTIONAL ENGAGEMENT
In the modern digital age, viral reach is both accessible and elusive. Experience marketing–a niche designed for engagement strikes a delicate balance between the two. When done well, almost nothing can stop an activation campaign from achieving viral reach and brand engagement. But when it misses the mark, almost everyone will remember the flop.
a group of people standing on top of a street
HOW TO ACHIEVE EXPERIENCE MARKETING SUCCESS THROUGH EMOTIONAL ENGAGEMENT
In the modern digital age, viral reach is both accessible and elusive. Experience marketing–a niche designed for engagement strikes a delicate balance between the two. When done well, almost nothing can stop an activation campaign from achieving viral reach and brand engagement. But when it misses the mark, almost everyone will remember the flop.
a group of people standing around in front of a wall with skeletons and bones on it
HOW TO ACHIEVE EXPERIENCE MARKETING SUCCESS THROUGH EMOTIONAL ENGAGEMENT
In the modern digital age, viral reach is both accessible and elusive. Experience marketing–a niche designed for engagement strikes a delicate balance between the two. When done well, almost nothing can stop an activation campaign from achieving viral reach and brand engagement. But when it misses the mark, almost everyone will remember the flop.
green and black numbers are shown in the dark, as if they were from a computer screen
HERE’S HOW CHATGPT IS NOT GOING TO IMPACT BRAND EXPERIENTIAL MARKETING
Rather than add to the mountain of think pieces about how ChatGPT will change [insert industry, profession, activity], we sat down with our SVP Creative Services, Lauren Kehoe, and VP Experiential Design, Jason Immaraju, to explore how ChatGPT will not impact Brand Experiential Marketing.
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MARKETING DEGREE IN 2022
A marketer’s duties include activities representing the brand voice and customer relations while tracking and managing sales efforts and trends. Marketing has such a vast domain in 2022 that there are hundreds of jobs in which you can apply your marketing degree.
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HOW TO USE YOUR MARKETING DEGREE IN 2022
Marketing is an age-old tactic since the beginning of buying and selling, though undoubtedly, efforts in advertising have changed throughout the years. From paper posters hung outside of business establishments in the 1800s to interactive rich media mobile ads in 2022, how marketers target, interact, and provide customer relationships with brand image makes your marketing degree in 2022 a versatile asset.
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USES FOR YOUR MARKETING DEGREE
Marketing is an age-old tactic since the beginning of buying and selling, though undoubtedly, efforts in advertising have changed throughout the years. From paper posters hung outside of business establishments in the 1800s to interactive rich media mobile ads in 2022, how marketers target, interact, and provide customer relationships with brand image makes your marketing degree in 2022 a versatile asset.
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WHAT TO LOOK FOR IN AN ENGAGEMENT MARKETING AGENCY
Turning customers into brand advocates means driving them to engage. More than that, it means making engagement not only enjoyable, but a value add. A great engagement marketing agency should combine influencers, experiential, and community marketing to turn consumers into subscribers, retweeters, and event attendees.
a man is looking at his cell phone while sitting in front of a computer screen
WHAT TO LOOK FOR IN AN ENGAGEMENT MARKETING AGENCY
Turning customers into brand advocates means driving them to engage. More than that, it means making engagement not only enjoyable, but a value add. A great engagement marketing agency should combine influencers, experiential, and community marketing to turn consumers into subscribers, retweeters, and event attendees.
a young man kicking a soccer ball on top of a black floor in a room
FOR GREAT EXPERIENTIAL, THINK BEYOND THE MUSEUM
The Museum of Ice Cream inspired many great experiential brand activations. They use Instagrammable brand moments to encourage UGC. Examples include the Cheetos Museum, Glade’s Museum of Feelings, and Hulu’s recreation of Seinfeld’s apartment. However, the trend is not showing signs of stopping. To be clear, there are still plenty of fantastic ways to create stunning brand museums. However, the future is moving to more than just Instagrammable moments.
a group of people standing in front of a large screen with a basketball game on it
FOR GREAT EXPERIENTIAL, THINK BEYOND THE MUSEUM
The Museum of Ice Cream inspired many great experiential brand activations. They use Instagrammable brand moments to encourage UGC. Examples include the Cheetos Museum, Glade’s Museum of Feelings, and Hulu’s recreation of Seinfeld’s apartment. However, the trend is not showing signs of stopping. To be clear, there are still plenty of fantastic ways to create stunning brand museums. However, the future is moving to more than just Instagrammable moments.
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ENGAGEMENT MARKETING STRATEGY: HOW TO BE CULTURALLY RELEVANT
Successful engagement marketing strategy relies on cultural cues. Non-sequiturs or “try-hard” brand campaigns are uniformly rejected. Gen Z is particularly talented at sniffing out BS. Therefore, the risk of negative brand sentiment is higher than ever before.
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How to be Culturally Relevant in Marketing
Successful engagement marketing strategy relies on cultural cues. Non-sequiturs or “try-hard” brand campaigns are uniformly rejected. Gen Z is particularly talented at sniffing out BS. Therefore, the risk of negative brand sentiment is higher than ever before.
people holding up signs in the middle of a street with words written on them and saying we're missing our lessons, so we can teach you one
Purpose Marketing is Important to Gen Z
With the explosion of social media, giving direct public feedback to businesses is easier than ever. This is true especially when they mess up. Brands that makes promises and claim to support causes are always under the microscope to follow through. Generation Z definitely wants their brands to be “woke”, but it can’t be all talk. Consumers want to see brands stand behind the ethos they project. Purpose marketing can send this message.
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WHY PURPOSE MARKETING IS IMPORTANT TO GEN Z
With the explosion of social media, giving direct public feedback to businesses is easier than ever. This is true especially when they mess up. Brands that makes promises and claim to support causes are always under the microscope to follow through. Generation Z definitely wants their brands to be “woke”, but it can’t be all talk. Consumers want to see brands stand behind the ethos they project. Purpose marketing can send this message.
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ACTIVATIONS INFLUENCERS WANT TO ATTEND
Creating activations influencers want to attend seems easy. With the proven efficacy of micro and nano-influencers accomplishing this at scale can be a hard task. Fortunately, there are proven ways to develop exciting events and experiences taste-makers will love.
a woman holding up a cell phone next to a laptop computer on a stand in front of a pink wall
ACTIVATIONS INFLUENCERS WANT TO ATTEND
Creating activations influencers want to attend seems easy. With the proven efficacy of micro and nano-influencers accomplishing this at scale can be a hard task. Fortunately, there are proven ways to develop exciting events and experiences taste-makers will love.
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MARKETING ACTIVATION: USING URBAN PUBLIC SPACE
The city of Los Angeles is pouring millions of dollars to reenergize its downtown spaces and it’s setting the stage for marketing activation. This revival of monitored public space is something brands should take notice of. Open spaces, foot traffic, and new infrastructure, is a great combination to get new eyes on your brand.
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USING URBAN PUBLIC SPACE FOR ACTIVATIONS
The city of Los Angeles is pouring millions of dollars to reenergize its downtown spaces and it’s setting the stage for marketing activation. This revival of monitored public space is something brands should take notice of. Open spaces, foot traffic, and new infrastructure, is a great combination to get new eyes on your brand.
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8 QUESTIONS THAT LEAD TO GREAT CAMPAIGNS
Making great branded content is hard. With so much content — both branded and non-branded — competing for audiences’ attention, earning genuine engagement takes serious skill (and a little bit of luck). But when it’s done right, branded content can be highly effective, and even outperform traditional advertising.
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Questions that Lead to Great Campaigns
Making great branded content is hard. With so much content — both branded and non-branded — competing for audiences’ attention, earning genuine engagement takes serious skill (and a little bit of luck). But when it’s done right, branded content can be highly effective, and even outperform traditional advertising.
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Building Branded Content
More than 15 million views were racked up during #2KFest, as people all over the world tuned in to the first-of-its-kind virtual experience. The 24-hour global livestream event hyped fans up for the upcoming launch of NBA 2K21, with content featuring NBA stars, musical talent, and cultural icons entertaining audiences, driving engagement, and generating sales. The campaign was a massive win.
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BUILDING BREAKTHROUGH BRANDED CONTENT
More than 15 million views were racked up during #2KFest, as people all over the world tuned in to the first-of-its-kind virtual experience. The 24-hour global livestream event hyped fans up for the upcoming launch of NBA 2K21, with content featuring NBA stars, musical talent, and cultural icons entertaining audiences, driving engagement, and generating sales. The campaign was a massive win.
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HOW BRANDS CAN HAVE AN IMPACT ON THE RETURN OF THE ROARING 20S
With worldwide Covid-19 cases trending steadily downwards and US Covid-19 cases at their lowest in over a year, 2021 has seen a resurgence in consumer spending, travel, and live events. Tours and festivals for later this year are being announced daily, and the same entertainment and event companies that were laying off employees this time last year are now returning them to work to meet the anticipated increase in demand this summer.
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HOW BRANDS CAN HAVE AN IMPACT
With worldwide Covid-19 cases trending steadily downwards and US Covid-19 cases at their lowest in over a year, 2021 has seen a resurgence in consumer spending, travel, and live events. Tours and festivals for later this year are being announced daily, and the same entertainment and event companies that were laying off employees this time last year are now returning them to work to meet the anticipated increase in demand this summer.
a woman in a long pink dress standing on a purple carpet with people behind her
Red Carpet Events "Post-Covid"
It’s been over a year and a half since the Covid-19 pandemic swept the globe and brought with it unprecedented changes. Like most industries, live experiences were forced to transform, with red carpet events being no exception.
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A ROUNDTABLE DISCUSSION ON THE STATE OF RED CARPET EVENTS IN A “POST-COVID” WORLD
It’s been over a year and a half since the Covid-19 pandemic swept the globe and brought with it unprecedented changes. Like most industries, live experiences were forced to transform, with red carpet events being no exception.
a woman wearing a virtual reality headset in front of a large display of stars
MARKETING IN THE REAL WORLD: USING AR EXPERIENCES TO ADD DEPTH TO MARKETING CAMPAIGNS
You’re likely already familiar with augmented reality (AR), an interactive 3D experience that layers computer-generated elements among real-world objects. Unlike virtual reality (VR), which is a self-contained 3D computer environment, AR blends real life with digital augmentation. Think: using your phone to watch cartoon characters play with your kids, or overlaying an ancient historical site with visuals of what it looked like in its heyday.
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AR Marketing
You’re likely already familiar with augmented reality (AR), an interactive 3D experience that layers computer-generated elements among real-world objects. Unlike virtual reality (VR), which is a self-contained 3D computer environment, AR blends real life with digital augmentation. Think: using your phone to watch cartoon characters play with your kids, or overlaying an ancient historical site with visuals of what it looked like in its heyday.
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CREATOR MARKETING Q&A WITH MAURICE AOUAD
As NVE’s Director of Creator Marketing, Maurice Aouad brings over 8+ years of experience. Previously, Maurice helped lead influencer strategy at Postmates and Tinder, where he was Head of Influencer Marketing and curated and managed a network of over 1,000+ influencers. As a content creator himself with over 120k IG followers, Maurice has developed deep roots in the creator space with an endless network of resources.
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Creator Marketing Questions
As NVE’s Director of Creator Marketing, Maurice Aouad brings over 8+ years of experience. Previously, Maurice helped lead influencer strategy at Postmates and Tinder, where he was Head of Influencer Marketing and curated and managed a network of over 1,000+ influencers. As a content creator himself with over 120k IG followers, Maurice has developed deep roots in the creator space with an endless network of resources.
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HOW TO LAUNCH YOUR FIRST POP-UP KIOSK CAMPAIGN
A pop-up kiosk can be just one element of a successful creative experience marketing strategy. A pop-up kiosk refers to a temporary storefront that comes as a freestanding stall, like those seen at fairs or malls. It builds brand awareness by appealing to new consumers and giving existing customers a new way to engage with your brand.
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How to Launch a Pop-Up
A pop-up kiosk can be just one element of a successful creative experience marketing strategy. A pop-up kiosk refers to a temporary storefront that comes as a freestanding stall, like those seen at fairs or malls. It builds brand awareness by appealing to new consumers and giving existing customers a new way to engage with your brand.
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How to Boost Brand Appeal
Companies around the world are increasingly targeting a customer’s 5 senses in brand campaigns as part of the emerging popularity of sensorial marketing.
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HOW TO TARGET THE 5 SENSES TO BOOST BRAND APPEAL
Companies around the world are increasingly targeting a customer’s 5 senses in brand campaigns as part of the emerging popularity of sensorial marketing.
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Being a Brand Ambassador
A “brand ambassador” goes by many names. Whatever the job title, their value is undeniable in an age of digital consumerism.
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WHAT IT MEANS TO BE A BRAND AMBASSADOR
A “brand ambassador” goes by many names. Whatever the job title, their value is undeniable in an age of digital consumerism.
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How Influencer Marketing Has Evolved
From a change in terminology to the transformation of content and campaigns, here’s how influencer marketing has evolved.
From a mere $1.7 billion in 2016 to an estimated $13.8 billion in 2021, the influencer marketing industry has enjoyed exponential growth in recent years. It goes without saying, though, that its success didn’t occur overnight. Nearly two decades have passed since the emergence of the modern digital influencer and things have — quite literally — not been the same since. Men's Fashion, Stylish Men, Dapper, Dapper Dan, Mens Street Style, Mens Fashion, Mens Outfits
FROM INFLUENCERS TO CREATORS: HOW INFLUENCER MARKETING HAS EVOLVED
From a mere $1.7 billion in 2016 to an estimated $13.8 billion in 2021, the influencer marketing industry has enjoyed exponential growth in recent years. It goes without saying, though, that its success didn’t occur overnight. Nearly two decades have passed since the emergence of the modern digital influencer and things have — quite literally — not been the same since.
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How Brands can Appeal to Gen Z with Experience Marketing
That’s why it’s more important than ever that brands are open about their values and opinions on today’s social justice and environmental issues as an opportunity to bring awareness, but also remind loyal followers what their logo represents so the brand stays relevant through the 2020s.
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HOW BRANDS CAN APPEAL TO GEN Z THROUGH EXPERIENCE MARKETING
Gen Z (Born 1997-2012) is entering the workforce, which means they’re earning and established brands are looking to draw them in. Growing up in an era dominated by mobile devices and social media, the “zoomers” have taken the baton as society’s culture makers from Millennials!
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Top 5 Experiential Marketing Campaign for 2022
An experiential marketing campaign is the most effective way to connect with your customers. That’s because experiential marketing takes engagement to the next level. It’s a marketing strategy that goes all-in by creating memorable experiences to connect with a target audience in person. Brand messaging is then amplified via social media.
an image of many different colored objects in the sky with stars and lights on them
TOP EXPERIENTIAL MARKETING CAMPAIGN IDEAS FOR 2022
An experiential marketing campaign is the most effective way to connect with your customers. That’s because experiential marketing takes engagement to the next level. It’s a marketing strategy that goes all-in by creating memorable experiences to connect with a target audience in person. Brand messaging is then amplified via social media.