My mom is using the hair loss shampoo from this company and her hair is growing full and healthy. So I thought that this color hair shampoo would be perfect for me. I bleach out my hair each month and put in red orange colors. So my hair gets dry and frizzy fast. It worked wonders with my hair. I've only had it just over two weeks and I can already notice how healthy, nourish and shine my hair is now, I really love this company!