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THE TRANSITIONIST: The transitionist has the ability to take any outfit from night to day, through winter and summer, with staple pieces. Whilst creating an essence of LA, Paris and of course London all in one sartorial, chic outfit #london #la #paris #chic #workinggirl


THE NEON NINJA: The neon ninja know what difference one small pop of colour can make against a minimal white canvas, for that feminine edge but an eye catching outfit #minimal #boldcolours #accessories

TRIBAL WARRIOR: We love to see a man who can experiment with print and colour, with Aztec vibes, and this wicked snake print drop crotch pants infused with elements of the rainforest. #carnabystreet #menwithstyle #tribal

SOPHISTICATED SISTERHOOD: this duo sure know how to create clean silhouettes and monochrome dreams on the streets of London, mixing out there Asian graphics and leather to create a look the oozes luxury #monochrome #duo #clean

THE RETRO GANGSTER: The retro gangster knows how to mix urban with old school, to create outfits, brought together by statement bombers or stand out sneakers. Retro gangsters are never afraid to be out their and different, as leaders of the street style movement #streetstyle #urban #oldschool #colour

VINTAGE VETERAN: her ensemble consisting of fluffy chokers, and flaming hot t shirt dress, mixed retro and independent labels to ensure this vintage veteran would never encounter the awkward 'same outfit' situation. #vintage #retro #independantlabel #haircolour