Ray Gun (1992) Ray Gun was an American alternative rock-and-roll magazine, first published in 1992 in Santa Monica, California. Led by founding art director David Carson, Ray Gun explored experimental magazine typographic design. The result was a chaotic, abstract style, not always readable, but distinctive in appearance.
David Carson. Check out other great designers/design book must-haves on my guide . I think Carson used illustrator to create this image and recreated the pepsi labels and and used the option to type on path which I felt was a very nice effect.