Contagious Recruitment Can Be Done
How many views did your last job advert get? We don’t like to boast (well maybe we do just a little) but we managed to drive 700 views in less than 2 working days, plus hundreds of shares on various social media platforms, before engaging a recruitment agency. How? Very simply, by being creative with our content.
Contagious Recruitment Can Be Done
How many views did your last job advert get? We don’t like to boast (well maybe we do just a little) but we managed to drive 700 views in less than 2 working days, plus hundreds of shares on various social media platforms, before engaging a recruitment agency. How? Very simply, by being creative with our content.
Contagious Recruitment Can Be Done
How many views did your last job advert get? We don’t like to boast (well maybe we do just a little) but we managed to drive 700 views in less than 2 working days, plus hundreds of shares on various social media platforms, before engaging a recruitment agency. How? Very simply, by being creative with our content.
Contagious Recruitment Can Be Done
How many views did your last job advert get? We don’t like to boast (well maybe we do just a little) but we managed to drive 700 views in less than 2 working days, plus hundreds of shares on various social media platforms, before engaging a recruitment agency. How? Very simply, by being creative with our content.
If Carlsberg Did Social Media...
When I speak on social media or when talking to potential new clients – often people can become a bit overawed with ‘social’, they worried, see it as a threat… or simply just don’t get it. Social media and mobile devices have changed the way we do things and changed human behaviour forever. On average we look at our phones 150 times a day. That’s right, 150 times per day… I look at my phone more than I look at my wife!
The Good the bad and the ugly of digitally integrated customer care
I’ve been thinking about writing this blog for the last couple of months, but today I’ve been inspired by Virgin trains to write it. I’d love to know what your experiences have been, the good, the bad and the ugly. Why do businesses, large and small not see the direct link between ‘real life’ front line customer service and care; after all, we service a car so we should care for a customer, how they treat people and the link or indeed the huge opportunity or the massive risk to their…
Get The Links Effect: Make Your Content Sharable
Recently, I spoke at an event for the Public Relations Consultants Association about the future of SEO and search. On the subject of gaining links to your website, I said something like this: You need to earn links, not pay for them. Don't get crap links, earn high quality valuable, recommendations and your website will get the Links Effect!
Get The Links Effect: Make Your Content Sharable
Recently, I spoke at an event for the Public Relations Consultants Association about the future of SEO and search. On the subject of gaining links to your website, I said something like this: You need to earn links, not pay for them. Don't get crap links, earn high quality valuable, recommendations and your website will get the Links Effect!
The Science Behind Connecting Through Storytelling
When it comes to loyalty towards brands, studies have shown our emotional response to a brand has a greater influence on our loyalty towards them.
GoogleDave's slides for LinkedIn's Social RecruitIn
Social RecruitIn 2014 brings together recruiting professionals from all over EMEA to learn and share industry best practices, gain valuable insights into the future of the staffing industry and build new connections. Have a look at my slides from the talk and leave a comment!
Optimising Your Website: Google Dave's Live Google Hangout
Presenting live on air on Tuesday 25th of June 2013, Dave demonstrated how you can better understand your users and ultimately optimise your website to better suit them. He offers best practice examples to get the most out of your online presence and how you can effectively produce powerful, sharable content that will engage your target audience. Here's Dave in action at the Google HQ last year, enjoy!
Marginal Gains in Multiple Places
Last year I watched a documentary about the incredible success of both Team Sky and British Cycling team. In it Sir David Brailsford (Head British Cycling and the Sky cycling team) kept talking about Performance aggregation through Marginal Gains. The more I thought about it, the more I began to realise how applicable this philosophy is. Read on and I’ll show you what I mean.