Grant Watson

Grant Watson

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Grant Watson
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"Utility" dress, c.1940s. The British government introduced the Utility Clothing Scheme to address the shortage of labor and materials during and after WWII. Silhouettes were kept simple, but many were in fact commissioned from leading designers, such as Hardy Amies and Norman Hartnell.

Photo "Utility" dress was also popular in They look very simple without any trimming. The fabric was mostly synethic fabric due to the lack of natural fabric in the war time. The clothes was very durable which refect the need of saving in this period