You may choose to do an upscale coffee shop and naturally, a nice and relaxed environment is important.
Having a compelling strategy will inspire you to great heights in coffee shop business success and having a good execution business plan will ensure that your castle is not built on clouds.
Having a well thought out business plan will give you an advantage over your competitors. It give any your potential bankers and investors a big boost in confidence in your vision
The first thing you must cover is your target market. This includes the demographics, where they eat and how affluent they are.
A business plan is basically a document that list down your competitive strategy and execution during the operations.