Helen Atkins
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PITCH: Concepts for digital tools to aid physicians and ultimately build loyalty with Leo Pharma (In2media)

PITCH: Concepts for digital tools to aid physicians and ultimately build loyalty with Leo Pharma

According to Compas, Inc. while pharma marketing budgets have remained steady, since 2010 the media mix has shifted toward more digital and targeted media. There are many reasons for this shift, including the decrease in sales force and increased adoption of new technology.”

According to Compas, Inc. while pharma marketing budgets have remained steady, since 2010 the media mix has shifted toward more digital and targeted media. There are many reasons for this shift, in…

The L2 Digital IQ Index®: Pharma & Healthcare Providers April 2011 Co-Author R. Danielle Bailey Provides an actionable metric for the Pharma industry in optimizing digital ROI with Healthcare Providers (HCPs). The ranking, evaluates Pharma brands’ digital presence across four criteria: Physician Site, Digital Marketing, Social Media, and Mobile. Each brand was scored against more than 100 qualitative and quantitative data points.

research reports benchmark and quantify digital performance of consumer brands, providing data-driven analysis and strategic insights to increase digital ROI

Pharma One Media specializes in Digital Production for  the Pharmaceutical, Healthcare and Medical Industries.

Pharma One Media specializes in Digital Production for the Pharmaceutical, Healthcare and Medical Industries.

Digital Health Coalition Urges FDA to Launch a Social Media "Laboratory" to Ensure Adequate Guidance Progress. "Realizing we do not live in a world of black and white," noted DHC, "we do need additional and more concrete real-­world examples of what 'limited scope' with regard to 'influence' means in practical terms to further foster innovation of interactive patient communication."

Digital Health Coalition Urges FDA to Launch a Social Media "Laboratory" to Ensure Adequate Guidance Progress

PITCH: Concepts for digital tools to aid physicians and ultimately build loyalty with Leo Pharma (In2media)

PITCH: Concepts for digital tools to aid physicians and ultimately build loyalty with Leo Pharma

2013 Digital Doctor Survey [INFOGRAPHIC] #digital #doctor

As physician practices become more comfortable in the social media sphere, their go-to preference for social media tools to attract patients is changing, according to a Digital Doctor survey initiated by ZocDoc in