The brokers decided they needed help. So they called in Cheryl Eisen, a home stager, part of a niche profession of 11th-hour decorators brought in to convert hypercritical house-hunters into smitten buyers. In less than two weeks she reworked the West 17th Street apartment, which its owners, Amy and Avi Faliks, had gut-renovated but then, exhausted, never quite gotten around to decorating.
Clear away all clutter. If you are serious about staging your home, all clutter must go, end of story. Clean & clear surfaces, floors, cupboards and closets = more space in the eyes of potential buyers, so purge anything unnecessary or unsightly. But it's my style! Guess what? It may not be the style of those seeking to buy a house in your neighborhood.