#Native #Ad is inherited with the power of being non–intrusive like pop-ups. #Marketers have leveraged the success of Native ads on desktops and now they are also gaining huge success on mobile. They remarkably match the look and feel of the webpage which makes them non-intrusive ensuring that it does not deteriorate the brand image in public at all.
Native Advertising Native Advertising gives an organic feel as well as provides opportunity to forward detailed description of the product to the #audience. According to a survey by Trusted Media Brands, 44% respondents took native ads as a less intrusive ad format and 27% called it a better user experience. #NativeAds
Ad Blocking as a Challenge for Affiliate Marketers Ad blocking arose as threat to display marketers in 2015, however it will keep on growing but still it cannot stop #AffiliateMarketing in India from growing. A study by ComScore and Sourcepoint revealed that only 9% users used Ad blocking software for desktops in US and the number is just 0.1% for mobile. #AdBlock
Importance of Data Intelligence in Affiliate marketing The approach of Affiliate Marketing is targeting the right audience that is much likely to buy the product or is on the verge of moving down in the purchase funnel. Collecting first party data and retargeting those is highly helpful in display marketing. #Customers #Marketing
Marketers happily adapt the new technologies and same happened with the advent of #ProgrammaticMarketing. All loved it and kept increasing their ad spend every time. The stats revealed in the market about #programmatic also boasted of its growth and acceptance from time to time.
#DigitalMarketing is gaining traction because it is performance based which makes it economical. Here are 5 Stats to consider for #Display #Marketing in 2016 that built in 2015. After learning and reading all the stats experts summarize that the industry holds the potential to rise and grow in future as well.
3 Issues to Be Looked After In 2016 by Display Marketers
Every successful thing is always surrounded with issues and similar is #DisplayMarketing. Some new issues evolved in 2015. However they were not severe enough to bring any considerable change in the growth of the industry. Still prudent marketers need to keep an eye on the issues and understand them to prevent them from bringing any adverse effect on their performance. Here are 3 issues to be looked after in 2016 by display #marketers.
Remarketing escapes brands from getting in such situation because #remarketing means promoting or advertising products or services to the people who have already shown their interest in the same. #Marketers commonly use two terms first-party data and third-party data. But Second-party data is still not very commonly used. It is basically the first-party data received directly from another source. The picture will get clearer after reading the methods of collecting second-party data.
In-app Mobile Ads in #Affiliate #marketing has boomed tremendously in recent years. Mobile First strategy is working awesome in bringing umpteen numbers of conversions to the advertisers. Advertisers prefer promoting their apps along with their websites because people spend more time on their smart phones than desktops. #In-App #fraud has also risen with the success of In-app Mobile #Ads in Affiliate Marketing and such a rise arise a question among marketers involved in Affiliate Marketing.
6 Latest Facts You Should Know Before Heading to Programmatic Buying #ProgrammaticBuying is being gaining traction day by day. #Marketers love to make the process of buying ads automated where there is no involvement of human being. The process is efficient enough to display ads at the right place to produce desired results in the limited budget by showing ads only to those who have more probability of purchasing the products.
Is the risk of Ad-Blocking Software Pulling the Growth of Mobile Advertising Up? Ever since apple has announced that its latest #iOS will enable ad-blocking through its default browser ‘Safari’ which is the most used browser in US, It created an environment of panic among #AffiliateMarketers who see it as a great threat on their business. But, Display marketing still retains the potential of keep growing in future.
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A sudden mount in the use of #smartphones has brought #mobile #marketing in limelight. Affiliate Marketing professionals in India have been working on desktops to draw users attention to the product or services they are promoting under different campaigns like CPS, CPC, CPI, CPL, CPV and CPM etc. But, the significant rise in the number of people surfing internet on mobile phones in last couple of years has prompted them to focus on Mobile Marketing as well.
Choosing a #network with low price only is never a good idea there should many parameters to measure the #ROI and select the perfect program striking impeccable balance between price and quality. Here are some points that you should consider before stepping ahead with the intentions of adding #CPA model in promotional practices.
#Ecommerce is creating a buzz these days and all the online stores are making the most of performance based marketing. E-commerce is thriving in India. Internet access in #smartphones is expanding its reach and tantalizing people to purchase items online where #affiliate #marketing is the most responsible for this. It displays ads everywhere on web exciting people to learn more about the product and ultimately lead them to purchase that