Ads poster design creative advertising

Discover the power of visual metaphors in advertising. Explore compelling examples, and learn how to create effective visual metaphors to enhance your messaging and ads.

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Origin Jiuce is a brand of fruit-based beverage products, designed and developed based on the ideas of refreshing, cool and pure with inspiration from natural sources.

The campaign’s concept is that a shopping bill shouldn’t scare, confuse, or agitate customers. The execution uses receipt bills formed into different shapes to represent each of these feelings. Body copy reassures the viewer that the hypermarket offers low prices so that one doesn’t have to worry about expenses.

Graphic Design, Advertising, Adobe Photoshop, Adobe Camera Raw