Advertising space

Discover innovative ways to make the most of your advertising space and increase brand visibility. Explore top ideas to captivate your audience and drive conversions.
Commercial, Design, Graffiti, Guerrilla, Street Art, Street Marketing, Guerrilla Advertising, Print Ads, Pub

Metamucil is a remedy against constipation. An issue more people suffer from than you would expect. They just feel uncomfortable to talk about it. Our objective was clear: strengthen brand name awareness for Metamucil, link it to constipation and make the issue of constipation as 'easy to talk about' as possible. Strategic approach: Budget was limited, so we needed bold work to make impact. Secondly, we wanted to stay away from medical or pharmaceutical connotations to keep barriers low. In…

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Wendy LaMaskin
Clear Channel's largest digital billboard in the world - Times Square. 25,000 sq ft of seamless digital canvas, pixel density of 2,368 x 10,048, High definition crowd cameras Architecture, Times Square, New York City, Billboard Advertising, Billboard, New York, Mall, Creative Advertising, Football Field

Outdoor company Clear Channel has outdone itself this time. This week it introduced the largest, most technically advanced billboard in the world. Being in advertising, I am downright giddy thinking about the creative possibilities within such a space, but first the facts. It's big. I spoke with David Grabert, the SVP Marketing Communications [...]

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Kavon McKenzie