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Early 20th century, color advertisement for the Gridley Dairy of Milwaukee. A young girl with a bob hairstyle is holding a milk bottle with her photograph. The gimmick was to understanding that drinking milk would make you healthy.
Milk used to be on a pedestal. We used to convince children to drink as much as they could, for it was the key to bones that did not break in old age. This was Milk Propaganda from the 1940s. It's needed more than ever now.
"Helping Mother" is the name of this c. 1930 advertisement showing a small boy carrying milking equipment. Mother is then pouring the fresh milk into the centrifuge device that spins off the cream to one bucket and the milk to a large canister.
