Poem in My Pocket project. From Rural California Broadcasting Corporation/KRCB. Five pocket sized cards with an Emily Dickinson poem on one side and information about Big Read on the back. We ordered 20,000 business-sized cards and began to spread the word to individuals and organizations.The cards were available at all libraries, bookstores, KRCB Studios, and the Sonoma County Museum (in addition to a number of small businesses, schools and public events).