Beverage advertising

This project has easily been my most ambitious to date and favorite of 2019 so far. Back in February, I got a call from Bondir looking to discuss photography needs for their client, Tractor Beverage Co., and was stoked on the potential I saw. As we ente…

Modeling and Texturing in Blender Rendered with Cycles Label made in Canva

Advertising, Graphic Design, Photography, Adobe Photoshop

When packaging is simple yet packs a punch, it quickly impacts consumers can make or break a sale. HeyHey’s packaging by Seachange is beautifully minimalistic, yet the oversized typography and eye-catching color combinations are likely to earn consumers’ attention quickly. In fact, before I even knew what type of beverage came inside these funky cans, […]

Graphic Design, Advertising, Branding, Adobe Photoshop, Adobe Illustrator

Origin Jiuce is a brand of fruit-based beverage products, designed and developed based on the ideas of refreshing, cool and pure with inspiration from natural sources.

Photographer James Day worked with the team at Anomaly UK on this recent campaign for the world’s #1 gin, Gordon’s. The brand, which was started…

Something & Nothing is a low calorie, lightly carbonated premium soda, made with the highest quality natural juices, extracts and botanicals for elevated refreshment. Their range of preemium sodas and spritz are inspired by ideas, moments, experiences, culture and people; summarised in their tagline - For the curious. This cultural inspiration is prominent throughout the brand identity and TOV, visually distilled in to the images with fixed ratios on the cans. This appears across all of the…

Sometimes, all you need to stand out on the shelf is a can that says, “hey.” And that’s what New Zealand design studio Seachange did precisely with the identity and branding they created for the ready-to-drink cocktail HeyHey. Utilizing a familiar colloquialism in how New Zealanders commonly greet one another, it was the perfect summation […]