Bain has organized the 40 distinct kinds of value that B2B offerings provide customers into a pyramid with five levels. The most objective kinds of value are found at the base, and the higher a level is, the more subjective and personal the types of value it contains.
Warm, vibrant color palette for The Happy Medium, a digital wellness platform. We used a vibrant but grounded color palette for this brand and went with a very warm, almost retro approach by using very candid photography and hand-drawn doodles. See more on our Pinterest!