Brand system

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HOLOGRAPHIK® on Instagram: "Redesigning a New York-based digital company with the goal of giving more life and personality to their brand. For the brand refresh of Friends from the City, the main two elements that inspired each segment of the brand were a friendly feeling and New York City. This might seem obvious, but it’s important to keep the recognizable aspects of a brand, while updating the visuals and design side of the brand.  We were inspired by the legendary Massimo Vignelli and his work that reshaped the visual identity of the New York subway system. So we utilized the same typography and we aimed to achieve the same colorful and functional feeling for the brand." Vignelli Design, Visual Identity Design Branding, Subway System, City Branding, Massimo Vignelli, Typography Branding, New York Subway, Brand Refresh, Conference Design

HOLOGRAPHIK® on Instagram: "Redesigning a New York-based digital company with the goal of giving more life and personality to their brand. For the brand refresh of Friends from the City, the main two elements that inspired each segment of the brand were a friendly feeling and New York City. This might seem obvious, but it’s important to keep the recognizable aspects of a brand, while updating the visuals and design side of the brand. We were inspired by the legendary Massimo Vignelli and…

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The pros and cons of sub-branding and brand extension. Umbrella Branding, Bad Advertisements, Corporate Stationary, Logo Variations, Logo Evolution, Master Brand, Dynamic Logo, Family Logo, Brand Architecture

If you’re in marketing, you may have heard the terms sub-branding and brand extension. But what’s the difference? Well, there’s a big difference. Let’s break it down. What is sub-branding? Sub-branding is when a main brand creates a subsidiary or ... Read more

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