Chief marketing officer

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A Chief Marketing Officer (CMO) is the company executive responsible for marketing activities in an organization. The CMO leads brand management, marketing communications (including advertising, promotions and public relations), market research, sales management, product development, distribution channel management, pricing, and customer service.

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Stefon
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While the number of jobs in the marketing field will continue to increase over time, today’s marketing landscape does not guarantee that a recent marketing graduate will obtain an entry-level job in marketing. To say that there is a “conventional career path” to become a marketing executive would be

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Liliana
Fractional Chief Marketing Officer (CMO) Improve Brain Power, Infographic Inspiration, Business Infographics, Engagement Marketing, Chief Marketing Officer, Chief Operating Officer, Marketing Director, Leadership Training, Operations Management

In the past, if you needed an executive, you would have to hire them as full-time workers and pay them high wages. A less costly solution is to hire what is known as a fractional executive since they only work a portion of the time a full-time executive would.

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Infographic Journal

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