Legendary green pigment colours, tints, shades and brand colours. Colour symbolism varies depending on hue, tint, shade and context. Research indicates that green is associated with new beginnings, youth and fertility. It also represents nature, biophilic design and environmental issues. Green symbolises wealth, ambition and prosperity, as well as jealousy, illness and contagion. Green colour illustration by Zena O’Connor, PhD © Design Research Associates.