17. While reading the nutrition label on a container of strained carrots, Susan discovers that Nestle is the parent company of Gerber Baby Food. Susan is familiar with Nestle and has had many touchpoints with the brand throughout her life, with their candy, water, and coffee. Susan finds it reassuring that Gerber has the backing and resources from a multinational company like Nestle. She feels assurance of the quality of their products and they are backed by top of the line research.
