Gestalt advertising

This pin uses typography to form the shape of a bottle, which relates to the chocolate milk metaphor it uses. It is an advertisement against drugs, and it wouldn't have as much meaning or be as unique without the cartoon-ish text in the bottle shape.

2. Image – There is only one image in this advertisement and it portrays Tabasco sauce as a fire extinguisher as well with the words 'Beware the Heat'. Thus, it is trying to imply that Tabasco sauce can be really spicy and hot that only a fire extinguisher can put the heat out.

Work for DDB.

Have you ever noticed that most of the greatest ideas, whether it's business or design, are so simple and obvious that you wonder why you haven't thought of it before! As we mentioned in our previous article, Leonardo da Vinci once said: “Simplicity is the ultimate sophistication”, and architect Ludwig Mies van der Rohe adopted the motto “Less is more”. Even after 500 years Leonardo’s words are true and this rule is still widely used in design and advertising.

Outdoor/Out of Home I’m lovin’ Summer 5 for McDonald's by DDB Sydney

#4 coke gestalt to show you can’t eat without a coke

Creative Advertising Campaign