Creating a mood board is one of my first steps when defining a visual theme and essence of a brand. This helps me ensure with the business owner that we are on the same page with the color palette and representation of the brand meets their expectations, allowing for feedback and edits as needed. This helps me create a brand kit with chosen fonts, colors, & visuals. ✨ This fitness studio mood board highlights the importance of a cohesive aesthetic to convey a strong, muted, & modern…
