Navigation design

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Miklós Kiss – Guggenheim Museums and Foundation rebranding proposal Web Design, Design, Signage Design, Museums, Brand Guidelines, Wayfinding Signage Design, Navigation Design, Wayfinding Design, Wayfinding Signage

Abbott Miller’s firm designed the Guggenheim identity in 1997 based on the Wright-inspired lettering sign on the building’s façade. Miller collaborated with Jonathan Hoefler, who created the typeface from the sign and named the new font family Verlag. Miller’s new logotype for Guggenheim was almost entirely based on Verlag. The only tiny difference is the letter G. I think Verlag is a brilliant typeface, but I also believe Guggenheim Museums and Foundation could use a more iconic logo which…

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