Above is John McCain's campaign poster from the 2008 presidential election with running mate Sarah Palin. Here is McCain's opposing candidate, Barack Obama's campaign poster from the 2008 election. I find that Obama's poster is much more effective than McCain's for a number of reasons. One, it has a picture of him on it, giving a face to the possible leader of the United states. Two, it has the campaign slogan "Yes we can" on it, giving people confidence in their vote for Obama. Also, it…