Popsicle brand

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four different flavors of ice cream and popsicles

While good packaging mostly works on the subconscious level, bad packaging is memorable for all the wrong reasons. So we’re going to look at some of the most heinous examples of bad packaging design and discuss how they could have been improved.

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a person holding up a bottle of boozy pop cocktail next to a swimming pool

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several popsicles with different flavors of ice cream on them

Gelem is a brand with a fresh and fun personality, focused on young people.Disruptive packaging was created, full of color and life, which represents the moment of happiness that we experience when eating ice cream. Assigning a color palette of its own…

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an ice cream popsicle with pink and red designs on it, surrounded by other popsicles

Maria Oldecop designed the fun packaging for Portho Stick, a popsicle brand. The design features wonderful textured illustrations, providing for an eye-catching packaging solution. “Portho Stick is a popsicle brand, from the artisan ice cream shop Portho Gelato. The objective was to design an image and packaging that was both fun and practical, easy to […]

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